DTC-RTA DUBAI TAXI ADVERTISING

The UAE’s most visible taxi media platform delivering nonstop mobility & unmatched reach.

KEY FACT

We proudly represent the largest taxi fleet in Dubai, comprising 5,600 units and holding a 60% market share, owned and operated by RTA-DTC.

HIGH REACH & MOBILITY

Our fleet ensures high exposure to both residents and tourists, with priority taxis dispatched for calls and stationed in high-traffic public areas such as malls, hotels, and restaurants.

IMPACT 24/7

We operate 24/7 ensuring your brand is seen everywhere, our taxis cover Dubai’s most prominent locations, with exclusivity across all Dubai Airport terminals.

By the Numbers

A snapshot of Dubai’s most connected taxi networks.

City Taxi

.76M

. passengers (2021)

.28

trips/day per taxi,

.20 min

average ride

.2

people/trip on average

.40%

residents /

60%

tourist

Airport Taxi

.29.1M

passengers/year

.Dubai welcomed

60%

international visitors in 2021

Transit Media

DUBAI – CITY TAXI

Metrics & Audience

Approx. 6 million passengers using taxis annually.
40 daily trips with an average duration of 25 minutes.

Exposure

Delivers a high level of reach and frequency, primarily targeting residents and tourists.

Ad Placement

Driver side | Passenger side | Rear Window | Rear Bumper.

DUBAI –
AIRPORT TAXI

Covers All Airport terminals across Dubai International Airport.

Reach & Metrics

Dubai International Airport reached international visitors, with 23.4 million passengers in Q1 2025.

Exposure

Targeting a key influential audience of both locals and tourists providing global brand exposure.

Ad Placement

Driver side | Passenger side | Rear Window.

Transit-Media

Our gallery

Full Wrap

Maximum impact for brand launches.

Half Wrap / Doors

High visibility within budget.

Back & Passenger Sides

Tactical frequency for route-dense areas.

Transit Media-Media 24x7
Transit Media-Media 24x7
Transit Media-Media 24x7
Transit Media-Media 24x7
Transit Media-Media 24x7
Transit Media-Media 24x7
Transit Media-Media 24x7
Transit Media-Media 24x7
Transit Media-Media 24x7

How It Works

From idea to execution — we make every campaign effortless.

Brief & Routes

audience goals, key corridors, airport need.

Design & Approval

artwork adaptation to RTA specs.

Production & Installation

managed installation, QC.

Go Live & Report

fleet photos, activity log, optional mid-flight optimizations.

Ready to Advertise?

Contact us to see how we can get you noticed.